RESEARCH

THOT™ has had in-depth, qualitative & quantitative research experiences on various projects as it is a fundamental step in ‘evidence based’ social marketing communications SMC/BCC.

 iOWH, USA
THOT™ designed and conducted a Paediatric Diarrhoeal Disease management survey of about 800 primary care providers in multiple states, commissioned by iOWH, USA. The pilot research was conducted in Uttar Pradesh (UP), with both qualitative and quantitative components involving doctors, chemists as well as medical representatives. The providers’ component was scaled up as a 600 primary care provider quantitative survey to 3 more States-MP, Rajasthan & Bihar. This survey has tremendous strategic importance for pharmaceutical research as well as social marketing and policy makers in Paediatric diarrheal disease management.

 MCH-STAR, India
THOT™ has successfully concluded a multi state policy review on the issue of Birth Preparedness and Complications Readiness (BP/CR). Commissioned by MCH-STAR (USAID project), THOT™ engaged in qualitative document & policy review along-with primary stakeholder analysis with key policymakers at the National and States levels, for 4 states (Rajasthan, Uttarakhand, Andhra Pradesh and Jharkhand). We reviewed India’s national policies and the selected states' policies to determine the current policy environment in terms of supporting the optimum BP/CR technical package. This review was intended to reveal gaps in current core program policies, further highlight the context of BP/CR implementation policies in India, and recommend policy changes as well as an advocacy plan to support optimum BP/CR programs at scale.